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Sep 17, 2013 · Principles of marketing questions Essay CHAPTER 1 : List and the compare the five marketing management philosophies. Be sure to indicate the key components of each philosophy. 1- Production concept - The idea that consumers will favor products that are available or highly affordable. 2- Product concept - The idea that consumers will favor ...read more

 

 

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Analysis of Marketing Mix Strategies for Wal-Mart Stores Company . Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. ...read more

 

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